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40 days of insight

August 12, 2013

40 days of insight

For those who haven’t heard about this yet, Forty Days of Dating is a blog charting the experiences of two good friends who found themselves single at the same time, and decided to date each other for 40 days.

Both living in New York, Tim is a commitment challenged lothario, and Jess, a hopeless romantic on the hunt for “the one,”. They undertook the challenge to discover if they could change their bad habits and make sense of the ever-elusive emotion, “love.”

What results is quite possibly one of the most insightful delves into the psyche of dating we have ever seen. After reading over their recaps of the first few dates, we already felt like we knew these two — and their bad habits, both in dating and life, hit a little too close to home.

What makes 40 Days of Dating truly insightful is the way it depicts our differing perspectives and the disconnects which result: It’s enlightening (and scary) to read Jess and Tim’s contrasting accounts of the same day. He sends a flirty text and she reads it as jealousy. She plays hard-to-get and he thinks she’s being distant. While not all of us can relate to this particular dating experience, we’ve all encountered trouble with communication and interacting. Seeing two accounts side-by-side is the perfect illustration as to why.

We see disconnects all the time at BrandHook and it’s what makes our work so exciting.

Last year we spoke to a number of women about dieting. There was a group of girls who believed they ate well most of the time and only wanted to loose weight once they had over indulged.  They used dieting as a way of getting their life back in control. Interestingly this applied to all shapes and sizes – big and small.   What set them apart was their attitude to food not the number on the scale.

In all the work we do we try and connect the dots and find the crux of why things aren’t working like they should. We may not be able to help two Gen Y’s from New York find love, but we can help you find brand clarity.


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