June 24, 2016
BrandHook founder Pip Stocks makes another television appearance as Channel 7 speculates over Sam Newman running for Lord Mayor of Melbourne. For the original story and video on the Channel 7 website click here.
Advertising 101: Effective advertising is built on real consumer insight (not topline findings) and cleverly positioned so the target audience takes notice. Recently, I have witnessed a great example of this on my journey to work every day. Advertising that hits to the heart of its target market – namely me. I am a full-time Continue reading
BrandHook found Pip Stocks weighs in on a new British department store chain moving to Melbourne. For the original story and video, visit the Channel 7 website here.
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