BrandHook Television Appearance: A Current Affair (Katies Revamp)

September 15, 2016

BrandHook Television Appearance: A Current Affair (Katies Revamp)

BrandHook founder Pip Stocks makes a national television appearance on A Current Affair. In this segment Pip discusses how Katies required a new look to have a chance against international retail brands making it big in Australia. Watch by clicking play on the video below:

This video originally appeared on the A Current Affair website. Click here to visit.

How Emotions Drive Consumer Purchase Decisions

As consumers we like to think that our purchase decisions reflect a rational analysis of the product we are about to buy, in reality there appears to be something else driving the decision-making process: our emotions. Do you think you could be convinced your current phone (with a bit of a clean and a new Continue reading

Championing Big Data

The calendar has just clicked over to September, and despite having to now worry about bouts of hay fever, overprotective magpies and acclimatising to daylight savings, I’m still excited, because it means the AFL final series is on. That’s right, a blog about the footy, but don’t worry it is research related. I’ve loved footy Continue reading

How Emotions Drive Consumer Purchase Decisions

Championing Big Data

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