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BrandHook Television Appearance: A Current Affair (Fresh Food Fight)

August 4, 2015

BrandHook Television Appearance: A Current Affair (Fresh Food Fight)

BrandHook founder Pip Stocks recently made a television appearance on A Current Affair to give her expert opinion on the fresh food clash between Woolworths, Coles & Aldi. To watch the piece, click play on the video below:

fresh food fight

For the original video, visit the A Current Affair website by clicking here


CMO Magazine and BrandHook are launching an 11 part podcast series called Closing the Gap which brings to life the issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. In this second episode of the Closing the Gap series, produced by BrandHook in partnership with Continue reading

The following is a piece by BrandHook Founder & CEO Pip Stocks, taken from Marketing Magazine. For the original article click here. There has been plenty written about digital transformation, but recently I have wondered whether ‘digital transformation’ is the right phrase for what is going on. Maybe we should really be talking about a Continue reading

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