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BrandHook’s Closing the Gap – Episode 10 with Christophe Eymery

October 5, 2015

BrandHook’s Closing the Gap – Episode 10 with Christophe Eymery

The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers. To listen on iTunes click here, for the BrandHook Soundcloud page click here

The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L’Oréal Australia and New Zealand. We chat about the sixth way to Close the Gap: Consumer Dis-Location. Listen here to get ideas on how to find opportunities to break into someone’s purchase journey and awaken them out of autopilot behaviour.​

You’ve gotta love a conference to get the blood pumping, and the ideas whizzing around (yes I’m fun at parties); and my latest conference foray was no exception. The AIMIA Connected Consumer half-dayer in Sydney was a great half-day out, with some excellent speakers and some excellent content. The conference put forward the following question: Continue reading

A couple of weeks ago I flew up to Brisbane to attend the UX design conference. I’m not going to lie, I was nervous. UX is an industry anchored in digital design and my knowledge of wireframes and split tests are sub-par to say the least. Despite my sometimes-irrational fear of techie things, the UX Continue reading

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