The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers. To listen on iTunes click here, for the BrandHook Soundcloud page click here

In the sixth episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to CEO of Publicis Australia, Andrew Baxter, on how to truly streamline the customer journey.