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BrandHook’s Closing the Gap Episode 7 (Part 1) with Kristian Taylor-Wood

September 2, 2015

BrandHook’s Closing the Gap Episode 7 (Part 1) with Kristian Taylor-Wood

The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers. To listen on iTunes click here, for the BrandHook Soundcloud page click here

In Episode 7 (Part 1) of the Closing the Gap podcast series, produced with CMO Magazine, we chat to acclaimed UK portrait photographer, Kristian Taylor-Wood, about the importance of storytelling in understanding what consumers are doing in a digital world.

To do this, the now Sydney-based artist shares insights from his latest collection of pictures, #HighScrollers.

 


The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have said that the middle market is dead. This conversation started in retail; think Kmart vs Target. Kmart is the cheapest – what is Target if it’s not Continue reading

I don’t have a lot of interaction with my energy provider. I get my energy, I pay my bill and that’s it. I switched a couple of months ago because another provider had a better financial offer and would organise the switch for me (no hassle, love it). Yep, great, done, and I never looked Continue reading

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