The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers. To listen on iTunes click here, for the BrandHook Soundcloud page click here

The importance of building an intuitive bond with consumers is vital in this era of connected customers. In the eighth episode of the Closing the Gap podcast series, Kellogg’s A/NZ marketing director, John Broome, talks about how the FMCG brand is endeavouring to do just that.

John has spent a lot of his marketing life in FMCG, but started his career in pharmaceuticals.