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For the love of kicks

March 20, 2015

For the love of kicks

Converse has been a fashion mainstay for generations. From Sid Vicious, to Kurt Cobain, to Karen O, Converse has achieved the impossible feat of staying relevant in an industry where the lifespan of a brand can be measured in minutes; and their latest social media campaign is a classic example of why.

For their 100th birthday Converse has released their new “Made by you” campaign, which is aimed at highlighting the self-expression of their customers.

As part of the campaign, Converse is also encouraging fans to share their kicks in all their worn-in, tattered, scribbled-on glory on social media using the hashtag #ChuckTaylor.

This serves as not just a celebration of the brand, but the customers that have helped to shape their image over the years.

This is just a friendly reminder to brands of the importance of making people feel like they are part your brand, it helps to strengthen their love for you and propel advocacy.

Check it out and let us know what you think!

https://www.ssyoutube.com/watch?v=8OajytqIlpc

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