As Christmas advertising continues to roll out this season we decided to revisit a BrandHook blog from 2014 on John Lewis’ ever popular Christmas advertising campaigns. So how does the 2016 ad compare to the 2014 one you ask? Let’s take a look:

Excerpt from ’14:

John Lewis delivered a knockout blow this year – as they have in the past – with #MontyThePenguin. It delivers a Christmas message that still promotes the John Lewis values and brand and is inoffensively shareable. Launched on a Thursday (based on research that nearly half of all video shares are done between Wednesday and Friday), the ad was shared 200,000+ times in the first 24 hours of launch. It’s a feel good advertisement that ties in well with Christmas. For those not familiar with the advertisement, have a watch below!

2016 Campaign:

The company changed strategy this year with the aim of making people laugh with #BusterTheBoxer rather than cry with #MontyThePenguin. However brand consistency is still evident through its successful and emotionally powerful storytelling, in our opinion it was another hit from John Lewis! It has successfully gained over 21 million views on Youtube, ranking #1 as the top Christmas ad for 2016, beating rivals Burberry & Sainsbury who’ve both reached just over 13 million views. Watch below!

What is your favourite Christmas ad from John Lewis? Here is a list of all the hits since 2007: http://www.telegraph.co.uk/christmas/0/watch-and-rank-the-most-memorable-john-lewis-christmas-adverts-o/