Hey, How Was Your Christmas CX? Maybe Check In With Polly

As the year starts all shiny and fresh, it’s likely that colleagues and friends are asking you, “Hey, how was Christmas?”.  My response has been, “Great, so relaxing, the weather was beautiful, caught up with lots of friends etc.”.  What I have not been saying (because I am trying to bury the memories) is, “I Continue reading

Beyond Big Data: Get Intimate With Your Customers

This opinion piece by BrandHook CEO Pip Stocks was originally published in Marketing Magazine. For years now we’ve heard that big data equals power. Cross-industry surveys suggest that brands of all shapes and sizes have hopped on the big data bandwagon, with the big data market set to be valued at $46 billion by 2018. So why does Continue reading

What’s The Secret To Building a Powerful Brand? Engaging The Board

The latest opinion piece by BrandHook CEO Pip Stocks,  originally published in CEO Magazine. We intuitively know that customer experience is what keeps clients truly engaged. This is particularly important in the current climate; in a time of rapid change, the way businesses create and nurture an emotional connection with their customers is more crucial than Continue reading

Ignore the Imposter Syndrome and Put Yourself Forward

In this article Angela Priestly, Publisher and founding editor of Women’s Agenda, writes about the #CelebratingWomen event that BrandHook CEO Pip Stocks hosted earlier this week. This piece was written by Angela Priestly and originally published in Women’s Agenda.  If you’re questioning whether you can, should or deserve to be a role model to other women, consider this: 50% Continue reading

Getting Intimate with CX Podcast – Bonus Episode with Louise Eyers

In this bonus last episode of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, about the importance of thinking like a customer and using intuition to solve customer pain points. Louise is a global marketing executive with a career spanning 25 years in transformative Continue reading

Getting Intimate with CX Podcast – Episode 11 with Greg Sutherland

In Episode 11 of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, how addressing a bad experience successfully can transform customer relationships, and what AusPost is doing to innovate customer interactions. As an Continue reading

Getting Intimate with CX Podcast – Episode 10 with Col Kennedy

In Episode 10 of this new podcast series, ‘Getting Intimate with CX’, BrandHook CEO, Pip Stocks, talks with Country Road GM of Brand and Customer Experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation. Col recently joined Country Road Continue reading

Getting Intimate with CX Podcast – Episode 9 with Sara Daymond

In Episode 9 of this new podcast series, ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, catches up with VicSuper Executive Manager of Marketing, Insights and Experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital Continue reading

Getting Intimate with CX Podcast – Episode 8 with Ed McManus

In Episode 8 of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers – and being honest about what you can truly deliver as a brand. Ed became the CEO of Powershop Australia and Continue reading

Getting Intimate with CX Podcast – Episode 6 with Stanley Johnson

In Episode 6 of this new podcast series, ‘Getting Intimate with CX’, BrandHook CEO, Pip Stocks, talks with MYOB’s creative chief, Stanley Johnson, about the importance of creating in order to solve the customer problem. In a career spanning over 20 years, Stanley has held creative director roles at major agencies in London and Melbourne. Continue reading

Getting Intimate with CX Podcast – Episode 5 with Tammy Marshall

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, ‘Getting Intimate with CX’, BrandHook CEO, Pip Stocks, talks with Tammy Marshall, about the importance of asking your customers questions, how consistency plays a role in engagement, but how Continue reading