The BrandHook Podcast: Closing The Gap Episode 2 (Stephen Loftus)
August 4, 2015
The BrandHook Podcast: Closing The Gap Episode 2 (Stephen Loftus)
CMO Magazine and BrandHook are launching an 11 part podcast series called Closing the Gap which brings to life the issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering.
In this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes.
The pair discuss how digital transformation is changing consumer interactions, and particularly how Brompton Bikes has encouraged its consumers to build their own solutions. Loftus also shares what it’s like be part of a global community and how the brand has embraced this new world.
For the original recording, listen to the podcast on the BrandHook SoundCloud here
