We need to talk … It’s not me … It’s you. I think it’s time to commit. At BrandHook, we’re not afraid to commit and we love examples when brands show real commitment to what they stand for. The team have seen some fantastic examples recently and wanted to share. SF BatKid Continue reading
It is that time of year when charities are scrambling for your share of wallet, hoping to benefit from the generosity and giving spirit of the festive season. After all, we should be thinking about others as we creep towards the Christmas holiday period. Anyone who has started their Christmas shopping would have seen Kmart’s Continue reading
I have been a long time supporter of the mighty Bombers and this year, have staunchly defended them in the BrandHook offices. So, this somewhat attacking blog, written by me, should come as a surprise to my fellow colleagues and while it will give them more ammunition to attack the Bombers, I felt it important to Continue reading
Don’t get me wrong. I love online shopping and I am constantly scrolling through thousands of products and forever adding things to my wishlist or cart. But rarely do I actually go through with the purchase because I find myself paralysed by too much choice! It is little surprise then that a growing number Continue reading
This weekend, we drafted in our first ever ‘celebrity’ BrandHook blogger – known professionally as Dr David Dixon but to the BrandHook office as Dicko – Paul’s father. We asked him, as a Father, to send a Father’s Day message to our readers so please enjoy below. Father’s Day presents opportunities for families to get Continue reading
For those who haven’t heard about this yet, Forty Days of Dating is a blog charting the experiences of two good friends who found themselves single at the same time, and decided to date each other for 40 days. Both living in New York, Tim is a commitment challenged lothario, and Jess, a hopeless romantic Continue reading
A while ago, we pondered (moaned) about the lack of sharing in the industry we work. Call it collaboration, call it merging of the minds, call it whatever you want – our perception is that Australian business don’t like to do it. In the old days (the days Pip remembers), it is true that it Continue reading
Over the last few weeks we have been talking to the people about wine, retail and beauty habits (not all at the same time!) and have found some interesting patterns. These markets are similar in that people buy a repertoire of brands – the same group of brands are bought regularly albeit for different reasons Continue reading
At BrandHook, we’re continually listening to the real people – just this week we’ve spoken about shampoo, wine, bras and much more. We do a lot of this listening with the people, rummaging through their houses, drinking wine with them or via The Grapevine, our online community platform. The Grapevine was built around a Continue reading
Traditions change and new habits and rituals emerge all the time. I now read the news in 100 characters or less, I fill my wardrobe by purchasing online but the biggest tradition that I have changed is how I watch TV. Maybe it’s the Gen Y in me but I love not having to wait Continue reading
One of the phrases that I used a lot when I first hit the workplace was one I learnt in Marketing 101 – cognitive dissonance. I am not sure I used it at all in the correct context but would sail around the corridors of ‘Computing Magazine’ in the UK saying ‘oh yes they Continue reading
Brands are constantly challenged to think of ways to be bigger and louder than the competition. In the digital age, print and outdoor advertising is seen as rather antiquated methods of engaging with consumers. Perhaps that’s not the right way to look at things. Check out what some of these brands are doing in the Continue reading