The following is an article written by our friends over at B&T (authored by Kate Dinon). For the original piece and more stories on what’s going in the world of marketing and media click here.

BrandHook is proud to announce the appointment of Tim Biddlecombe as head of strategy, based in our new Surry Hills office.

Biddlecombe is a respected industry research luminary, bringing his more than 25 years of experience  to BrandHook and our clients. Tim co-founded The Leading Edge Market Research Consultants in Sydney in 1990 which grew to be one of the largest research companies in Australia.

In 2001 he formed Arnold & Bolingbroke in Sydney. Relishing the opportunity to join what he calls, “a unique and highly innovative brand insights company”, he recently joined BrandHoook.

Speaking about his new role, Biddlecombe said, “I am particularly excited about BrandHook’s unique future orientation, everything we do is aimed at harnessing marketing opportunity in an environment which is currently characterized by a lot of change and flux.

“Helping clients ensure their brands remain optimally relevant to customers as we travel through great change is a passion and a joy for me. The opportunity to apply my experience and to develop my skills at the cutting edge of the current research industry was too good to resist.”

Pip Stocks, CEO & founder of BrandHook said about Biddlecombe, “For us to lure someone of Tim’s calibre is a real coup. From his work setting up The Leading Edge to his establishment of Arnold & Bolingbroke, he is well-known in the industry and for good reason.

Biddlecombe is key to establishing our operations in Sydney and we are loving the chance to work together to deliver momentum and clear thinking to keep our clients’ brands moving in the right direction”.

BrandHook continues to work with clients including Heinz, The Country Road Group, Best&Less, Harris Scarfe, CrownBet and iSelect.

BrandHook will shortly publish its first book, Closing the Gap: a Guide for Marketers, developed from the successful podcast series of the same name that was released with CMO Magazine in 2015 featuring interviews with marketing leaders from L’Oreal, Heinz Australia, ANZ, Publicis, and Vicinity Centres.