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Why leaders eat last – people safety means business success

March 11, 2014

Why leaders eat last – people safety means business success

I can’t even remember how I came to watch this video but I felt really inspired.

Simon Sinek is a trained ethnographer and is clearly a curious person. He has developed some interesting theories about organisational success based on two contrasting variables – the feeling of safety and the presence of danger.

In biological terms, leaders  (the kings/queens of the jungle) get the first pick of food and other spoils but when danger is present, the group expects that same leader to mitigate all threats even at the expense of their personal well-being.

A strong leader forms life bonds with their people and when those bonds are formed in an organisation — when leaders have empathy and prioritise the safety of their people — people will give everything they’ve got to protect the organisation and advance the wellbeing of one another.

Sinek also has some interesting theories on the way the chemicals in our brain can influence our feeling of safety.

Here is the film.  It is 45 mins long but a great watch.  Take your ipad to bed, tuck yourself up and give it a go.


Yesterday, one of my oldest friends swam, biked and ran The IronMan AsiaPacific here in Melbourne.  I remember thinking why on earth would anyone would want to train for a year and then exercise non-stop for 12 hours pushing their body to all sorts of limits. But it is an interesting observation in consumer behavior Continue reading

Jee Moon is the Head of Brand and Marketing at Best&Less. She joined the business in February this year from Westpac where she was Director of Brand and Advertising. In her 5 years at Westpac she was responsible for revitalising Westpac’s brand strategy and visual identity as well as managing all of Westpac’s brand & Continue reading

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