CMO magazine published this piece on February 27th 2020 and asked some brand experts (us included) their thoughts about how and when a brand should retire. When news of General Motors’ decision to ‘retire’ the iconic Australian Holden brand broke in early February, public outcry and a wave of nostalgia washed through the digital and Continue reading
BrandHook is a brand and customer experience consultancy, and we get customers.
And in our experience, too many organisations know a lot less about their consumers than they should!
Last year we hung out with well over 100 customers a month. We chatted to them about their lives, worries, concerns and painpoints. We talked about their favourite and not-so favourite brands. Inevitably, along that journey, we talked about your brand.
At BrandHook we passionate about the importance of customer intimacy and can help you build a better Intimate Experience. We deliver actionable insights & strategies anchored in ethnographic methodologies and with a deep understanding of global trends and the fast-moving cultural context in which we live. We help you create much stronger connections with the people who matter… we help you discover your brand hook.
So, take our BrandHook Challenge: Do you and your work peers really know what your customers want? Do you have intimate knowledge of their needs and painpoints? Are you a customer experience leader?
What we do
We help our clients solve brand & cx problems, we monitor brand and cx changes and help build customer-centric business cultures.
Tracking and measuring the effect of strategic recommendations and executional changes on the customer and brand experience