With the digital revolution dominating most executives plans, and customer data continuing to dominate board room conversations, The BrandHook CXO Tool is a great way for companies to assess whether their business is set up to intuitively know their customers. Taking our BrandHook Challenge will help you understand if your business is set up to be truly customer centric.
We have developed a framework that identifies the key areas:
- Utilising Data: the sources of customer data that your business collects
- Understanding the Customer: using customer data to build a picture of core customers
- Knowledge Activation: using customer knowledge to support key business decisions
- Socialising Knowledge: ensuring customer knowledge is shared in the business
- Customer Culture: genuine concern for the customers’ needs and pain points across the business