Is choice too much?

As consumers, we’re constantly exposed to an array of new products – all seemingly vying for our attention and our dollar. In fact, it can sometimes feel as though those marketing folk couldn’t possibly come up with anything new … but somehow, they do. Some of you might be familiar with the concept that an Continue reading

The impact of being Tribal

  I have 2 passions in my life at the moment and they are my work and football (also my girlfriend, I should mention her). At BrandHook we are all about the people and since football is very much a people sport I have decided to combine the two. In Victoria and especially Melbourne, AFL Continue reading