When a brand gets their social media strategy spot on

There’s so many examples of when brands get their social media strategy all wrong. There was Qantas – #QantasLuxury; Waitrose – #WaitroseReasons and; Target who recently failed when a mothers post about the inappropriateness of their children’s wear failed to get a reaction from the brand. Businesses either don’t seem to get it, don’t know Continue reading

Is choice too much?

As consumers, we’re constantly exposed to an array of new products – all seemingly vying for our attention and our dollar. In fact, it can sometimes feel as though those marketing folk couldn’t possibly come up with anything new … but somehow, they do. Some of you might be familiar with the concept that an Continue reading

The impact of being Tribal

  I have 2 passions in my life at the moment and they are my work and football (also my girlfriend, I should mention her). At BrandHook we are all about the people and since football is very much a people sport I have decided to combine the two. In Victoria and especially Melbourne, AFL Continue reading