In Episode 6 of this new podcast series, ‘Getting Intimate with CX’, BrandHook CEO, Pip Stocks, talks with MYOB’s creative chief, Stanley Johnson, about the importance of creating in order to solve the customer problem.

In a career spanning over 20 years, Stanley has held creative director roles at major agencies in London and Melbourne. Three and a bit years ago, he was approached about a newly created role of creative director at MYOB. Under his creative leadership, MYOB was named Australia’s Most Innovative Large Company by Fairfax Media.

Three years ago, marketers were confused about what the digital revolution meant for their consumers, their brand and the customer experience. That has changed. According to CMO Mag 2017 Predictions, 83% of CMO’s believe customer experience to be central to their role.

But what we still fail to see is those brand and experiences changing in line with customer behaviour and customer needs. We believe having intimate understanding of your customers can deliver a powerful customer experience and a competitive edge.

Distributed through the CMO Magazine, this new BrandHook Podcast Series will ask big business and a variety of disruptors the same 7 questions to unearth how some marketers can crack a powerful & connected customer experience and why others still have work to do.

In an endeavour to unearth and unpack this we will talk to a number of CMOs, marketers, data scientists and CEOs from a variety of brands.