October 11, 2012
In this groundbreaking 2011 report, BrandHook conducted a nationally representative study of the Australian workforce to identify what motivates employees and how happy they are in the workplace. The findings will surprise you…
Download the full PDF report now.
As consumers, we’re constantly exposed to an array of new products – all seemingly vying for our attention and our dollar. In fact, it can sometimes feel as though those marketing folk couldn’t possibly come up with anything new … but somehow, they do. Some of you might be familiar with the concept that an Continue reading
Last November, Trendwatching wrote about a trend called Dealer Chic where consumer’s are proud of getting a good deal. Rather than cut off the tag of a bargain or cover up a basic bought from a discounter, consumers are waving their deals above their heads and showing others how smart they are. In 2011 Ernst Continue reading
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