Trend 01. Sharing is Caring

Millennials are spearheading the shift towards a ‘Sharing economy’, driven by a push away from conspicuous consumption and made possible by their ‘always connected’ lifestyle. Increasingly, millennials are opting to ‘share’ rather than own. Companies that are making it big based on the idea of sharing are Air BnB, Parking Panda and Zipcar.

Trend 02. Help me be Creative

A creative generation, millennials are more than comfortable with snapping away and sharing across social networks. They are hankering for opportunities to showcase their creativity, and Instagram’s recent Hyperlapse app release is a great example of helping Millennials in their quest to create their own beautiful content. The app makes it easy for users to create high quality time lapse video that they can then share with friends.

Trend 03. Nostalgic Admiration

The last decade has seen a rise in preference for vintage goods and retrobranding. Why? Whilst sustainability may no doubt play a role, the desire for retro goods and fashion is also driven by the desire to take a break from the tech-centric world millennials find themselves in. Buying something vintage allows the young’uns to experience an era they’ve never lived in. ASOS is a brand leveraging from this trend, helping consumers connect with old school goods in their online vintage marketplace.

This article was also published on the Madly blog from the brand identity masterminds at Truly Deeply