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BrandHook’s Closing the Gap – Episode 11 with Darryn Wallace

October 14, 2015

BrandHook’s Closing the Gap – Episode 11 with Darryn Wallace

The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers. To listen on iTunes click here, for the BrandHook Soundcloud page click here

In the 11th and final episode of the Closing the Gap podcast series, business consultant and former Head Of Strategy for Asahi Beverages’ Darryn Wallace, chats about delivering a true ROI on marketing programs.

Darryn has spent the last five years at Asahi Beverages, and was previously involved in marketing at Cadbury Schweppes for 18 years.

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You’ve gotta love a conference to get the blood pumping, and the ideas whizzing around (yes I’m fun at parties); and my latest conference foray was no exception. The AIMIA Connected Consumer half-dayer in Sydney was a great half-day out, with some excellent speakers and some excellent content. The conference put forward the following question: Continue reading

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