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Consumers buy on autopilot: What does this mean for your brand?

March 20, 2013

Consumers buy on autopilot: What does this mean for your brand?

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How does a brand bounce back from the spill that never happened?  We could look at BP as a literal case study but their spill was unexpected – this spill has been coming for a long time. We have the same Prime Minister after the ex Prime Minister was asked to be the current Prime Continue reading

  It is always hard when gathering insights, to measure people’s intentions. At the end of last year a client asked us to find out what a bunch of their consumers would do based on a promotional piece they were going to implement.  The punters said they would respond … and if had of taken Continue reading

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