Below are two images I saw this week that reminded me to keep things simple.

The first is the form that St. Vincents give their child patients as a way of gaining feedback.  Raw, honest and straight to the point.  We also love that they are gleaning insights from their littlest of ‘customers’.

The second was on twitter for Mothers Day (Happy Mothers Day).   A great summary of how important mum is in the lives of her kids!

Remember.  If you want to gather information ask a few key questions then let the customer do the rest.  If you want to present those insights make it simple and to the point.