There’s so many examples of when brands get their social media strategy all wrong. There was Qantas – #QantasLuxury; Waitrose – #WaitroseReasons and; Target who recently failed when a mothers post about the inappropriateness of their children’s wear failed to get a reaction from the brand. Businesses either don’t seem to get it, don’t know Continue reading
As consumers, we’re constantly exposed to an array of new products – all seemingly vying for our attention and our dollar. In fact, it can sometimes feel as though those marketing folk couldn’t possibly come up with anything new … but somehow, they do. Some of you might be familiar with the concept that an Continue reading
In this groundbreaking 2011 report, BrandHook conducted a nationally representative study of the Australian workforce to identify what motivates employees and how happy they are in the workplace. The findings will surprise you… Download the full PDF report now.
Last November, Trendwatching wrote about a trend called Dealer Chic where consumer’s are proud of getting a good deal. Rather than cut off the tag of a bargain or cover up a basic bought from a discounter, consumers are waving their deals above their heads and showing others how smart they are. In 2011 Ernst Continue reading
I have 2 passions in my life at the moment and they are my work and football (also my girlfriend, I should mention her). At BrandHook we are all about the people and since football is very much a people sport I have decided to combine the two. In Victoria and especially Melbourne, AFL Continue reading