Recently BrandHook completed research with Freemasons Victoria to find who is ‘Today’s Man’. Herald Sun wrote a piece on this research which you can read below: THE Freemasons are looking at throwing open lodge doors, holding some meetings in pubs and having shorter ceremonies, a new report shows. But the ancient men’s-only society insists it won’t accept Continue reading
A new restaurant has opened in my area. There has been a lot of hype about it – a long lead up, a great location and owners who are renowned at doing this kind of thing well. It also filled a gap – a cool, loungy, cosmopolitan place where we could nip out with friends Continue reading
At BrandHook we talk about the 7 ways consumer behaviour has changed but after attending last week’s Mumbrella Retail & Marketing Summit it was very clear that brands and retailers are also faced with the challenge of changing and expanding competitive sets. Claire Muscutt, head of customer experience design at Sainsbury’s, said the rise of Continue reading
Big data and personalisation are increasingly being used by brands to connect with consumers on an emotional level. They are creating data-driven experiences that are tailored to customers’ specific interests based on their previous actions. We give so much of our personal information to different companies to allow them to provide these personalised experiences (for Continue reading
When a brand stuffs up, delivers a poor customer experience or simply gets it wrong, an apology can save them from severe commercial damage. Some one ‘apologised’ to me recently. Quite badly. Delivered by a third party, hours after the event with little recognition of a wrong doing. It made me think that if it’s Continue reading
As a new resident of Melbourne with a newfound love of tennis, this was the first year I had the chance to attend the Australian Open. For my BrandHook Discovery Day, a paid day off where we get to explore something new, I took the opportunity to head to the tennis with a ground pass. Continue reading
Have you ever tried to claim for a broken TV, a stolen iPhone or a rain damaged roof? It can be a hideous experience – involving loss of valuable time, tons of annoying phone calls and usually very unhelpful people. Recently Megan, our Head of Strategy, had a tree fall on her garage. She rang Continue reading
It’s that time of year again for Melbourne – everyone is talking about the iconic Australian Open. Renowned as one of the most innovative sports events in the world, the Australian Open isn’t just about tennis anymore – it’s a premier sporting event and entertainment brand. I have to confess that I have only actually Continue reading
How often over the holiday period did you want to scream at a sales assistant or yell down the phone at a call centre operator? The run up to Christmas is tough. A time where we are meant to feel excited for the long break ahead but all too often we find ourselves stressed and Continue reading
As Christmas advertising continues to roll out this season we decided to revisit a BrandHook blog from 2014 on John Lewis’ ever popular Christmas advertising campaigns. So how does the 2016 ad compare to the 2014 one you ask? Let’s take a look: Excerpt from ’14: John Lewis delivered a knockout blow this year – as they Continue reading
As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead up to the election it looked almost certain that democratic opponent Hillary Clinton would win, but as votes were counted it became apparent that there was some disparity between what Continue reading
Banksy is famous for his satirical street art, filmmaking and political activism. Born in the UK, his art began to emerge across his hometown Bristol back in the 90s. Moving forward, he is now an internationally recognised icon, with the Art of Banksy Exhibition currently showcasing some of his works here in Melbourne! Despite this Continue reading
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