If you didn’t know what Augmented Reality (AR) was a couple of weeks ago, chances are you do now. After reading our blog last week on the new craze of Pokémon Go I wondered if now’s the time for other brands to revisit this technology. Its heightened awareness is almost entirely due to the phenomenal Continue reading
By now you will have heard of the new worldwide craze that is Pokémon Go; a gaming app that has broken the rules of traditional phone fun and brought us to the verge of a new era in the obsession with hand held devices. We have seen these games before, for example Angry Birds was Continue reading
Recently I attended the Customer Engagement and Loyalty Conference. As I listened to the different speakers I noticed a key theme emerging – the need for loyalty programs to offer experiential rewards. This sits within the wider trend of consumers seeking experiences rather than products or things. While this shift is becoming apparent across most Continue reading
Have you ever heard the saying a picture is worth a 1,000 words? Of course you have! But what if I told you they’re actually worth a lot more? I recently stumbled across the interesting fact that our brain processes images 60,000 times faster than it processes text. Now I know this isn’t a ground-breaking Continue reading
For thousands of years Indigenous Australians have set fire to forests in the knowledge that by doing so, after the smoke and ash has settled, could encourage the growth of plants for food or game for hunting with the new vegetation. It might seem counter-intuitive to destroy in order to make something benefit you, but Continue reading
Advertising 101: Effective advertising is built on real consumer insight (not topline findings) and cleverly positioned so the target audience takes notice. Recently, I have witnessed a great example of this on my journey to work every day. Advertising that hits to the heart of its target market – namely me. I am a full-time Continue reading
BrandHook founder Pip Stocks makes another television appearance as Channel 7 speculates over Sam Newman running for Lord Mayor of Melbourne. For the original story and video on the Channel 7 website click here.
BrandHook found Pip Stocks weighs in on a new British department store chain moving to Melbourne. For the original story and video, visit the Channel 7 website here.
The latest opinion-piece from BrandHook Founder Pip Stocks has appeared in the latest edition of The CEO Magazine. We’ve provided a teaser below, but if you’d like to download the complete article, just click here to download the free pdf. Last year, I heard the COO of Kmart, Ian Bailey, speak at the PWC Retail Breakfast series. The Continue reading
As we hurtle onwards, marketers are using more sophisticated ways to close the gap between where the customer wants to go and where we would like to encourage them to go. One increasingly vital cornerstone of placing the customer in the centre of marketer’s thinking, is creating tightly defined ‘personas’. These are realistic, often extensive Continue reading
BrandHook founder Pip Stocks makes yet another national television appearance on A Current Affair. In this segment Pip discusses the future of Australia’s discount brands. Watch by clicking play on the video below: This video originally appeared on the A Current Affair website. Click here to visit
There’s been big news in the gaming world as of late: Call of Duty, Infinite Warfare and Battlefield 1 have had their trailers released in the past week. This has subsequently caused a mass social media campaign and some record breaking YouTube viewing figures. Now, before you think “oh god video games…,” just bear with Continue reading
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