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Getting Intimate with CX Podcast – Bonus Episode with Louise Eyers

October 3, 2017

Getting Intimate with CX Podcast – Bonus Episode with Louise Eyers

In this bonus last episode of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, about the importance of thinking like a customer and using intuition to solve customer pain points.

Louise is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health.

Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and health. Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ, having spent the past decade leading marketing in the Australian and group divisions.

Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia-Pacific expansion and more recently the move to a digitally focused business.

Prior to this, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.

In this article Angela Priestly, Publisher and founding editor of Women’s Agenda, writes about the #CelebratingWomen event that BrandHook CEO Pip Stocks hosted earlier this week. This piece was written by Angela Priestly and originally published in Women’s Agenda.  If you’re questioning whether you can, should or deserve to be a role model to other women, consider this: 50% Continue reading

In Episode 11 of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, how addressing a bad experience successfully can transform customer relationships, and what AusPost is doing to innovate customer interactions. As an Continue reading


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