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Getting Intimate with CX Podcast – Episode 11 with Greg Sutherland

October 3, 2017

Getting Intimate with CX Podcast – Episode 11 with Greg Sutherland

In Episode 11 of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, how addressing a bad experience successfully can transform customer relationships, and what AusPost is doing to innovate customer interactions.

As an innovation leader and member of the executive committee, Greg is responsible for culture development, services and investments enabling innovation. This includes incubating and investing in new businesses that support our future in ecommerce delivery and services as well the platforms that can enable everyone to be included.

Greg joined Australia Post in August 2013 as Chief Marketing Officer, responsible for marketing and customer experience including mobile, online and customer service channels, to help drive Australia Post’s digital transformation and create new and contemporary experiences.

Prior to this, he held senior group roles at NAB responsible for strategy, brand, marketing, corporate affairs and innovation. During this time, he led a range of high profile initiatives including the brand re-launch from National to NAB, as well as the creation and launch of NAB’s online-only banking subsidiary, UBank.

Prior to joining NAB, Greg was a partner and director at Boston Consulting Group which included leading the Asia-Pacific ecommerce practice.

In this bonus last episode of ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, about the importance of thinking like a customer and using intuition to solve customer pain points. Louise is a global marketing executive with a career spanning 25 years in transformative Continue reading

In Episode 10 of this new podcast series, ‘Getting Intimate with CX’, BrandHook CEO, Pip Stocks, talks with Country Road GM of Brand and Customer Experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation. Col recently joined Country Road Continue reading


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