In Episode 9 of this new podcast series, ‘Getting Intimate with #CX’, BrandHook CEO, Pip Stocks, catches up with VicSuper Executive Manager of Marketing, Insights and Experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.

Daymond leads the marketing team in building member engagement, helping deliver new organic growth and positioning the VicSuper brand. Daymond and her team are responsible for VicSuper’s member and employer communications and campaigns, sustainability initiatives, market research, data analysis, digital activity and business development.

A passionate advocate of member education and the customer experience, Daymond has worked in roles across distribution, product management, strategy and marketing for institutions such as AXA/AMP, Esanda Finance, ANZ Funds Management and Plum Financial Services.