CMO Magazine and BrandHook are launching an 11 part podcast series called Closing the Gap which brings to life the issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering.

In the third episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Genevieve Elliot, the head of data and customer strategy at Vicinity Centres, formerly known as Federation Centres.

In this podcast, the pair talk about how consumers are now in control, how they research differently and how peer-to-peer recommendations are more likely to influence a consumer than an ad.

The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers.

To listen at the BrandHook SoundCloud page directly, click here

To listen at the CMO Australia website, click here