The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what businesses are delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers.

To listen to the whole series at the BrandHook Soundcloud page click here. To listen and download from iTunes, click here.

In this episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Carolyn Bendall, the head of marketing for ANZ.

In this podcast, the pair talk about the last one of the seven behaviour changes identified – the decrease in consumer loyalty.