On Monday last week, Sainsbury’s was caught out instructing staff to encourage customers to spend more during each shopping trip; by Thursday Lidl had responded with a fantastic piece of playful advertising, turning the gaffe around to their advantage. Staff at an East London Sainsbury’s store mistakenly placed a poster in their shop window that Continue reading
Trend 01. Sharing is Caring Millennials are spearheading the shift towards a ‘Sharing economy’, driven by a push away from conspicuous consumption and made possible by their ‘always connected’ lifestyle. Increasingly, millennials are opting to ‘share’ rather than own. Companies that are making it big based on the idea of sharing are Air BnB, Parking Continue reading
“Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar. Introducing the 2015 Ikea catalogue. It’s not a digital book or an e-book. It’s a book book.” Ikea has launched its catalogue for the 2015 collection, introducing it as if it Continue reading
The financial crisis in 2008 created a new breed of ‘savvy shoppers’ in the UK. This new consumer group came from those middle classes who suddenly had to tighten their belts and keep an eye on the household budget. They needed to break existing habits and create new ones. Defined as being shrewd shoppers who Continue reading
Long time, habitual readers of the BrandHook blog will no doubt recall a previous blog entry where I professed my undying love for Virgin Australia and the innovation of the Premium Entry lounge at Sydney Airport. It changed my relationship with them. Since that love affair, our relationship has changed. No longer a Gold member, Continue reading
Residents of Stockholm can deliver parcels for cash in DHL’s attempt to offer the most convenient delivery solutions to their customers. Customers who cannot make it to a pickup point can add their parcel to the MyWays app, select the time and place where they want to receive the parcel and nominate how much they Continue reading
Sugar. We have always known it’s not great for us, which is why no person in their right mind thinks it is a good idea to wake up and eat a packet of Skittles for breakfast. But now the campaign against sugar is in full throttle and there doesn’t appear to be many food stuffs safe Continue reading
From the 25th – 27th July I attended what has arguably become the king of Aussie music festivals ‘Splendour in The Grass’. After an 18 hour Melbourne to Byron road trip I stepped out into the wonderful Belongil fields in North Byron to find myself among the granola gnashing, open air yoga loving masses, at the starting Continue reading
As an indecisive shopper that refuses to purchase from stores without a refund policy, I was delighted to learn that Uniqlo’s sister brand, GU, has launched a new offering allowing shoppers to try before they buy by taking the items outside of the store for a ‘test drive’. Fast Retailing’s newly opened GU store Continue reading
Many Australians wouldn’t have heard of the brand Twillory (www.twillory.com). They describe themselves as a startup – who began in 1892 which ticks our box for brands with heritage and they use that legacy to position themselves in what they describe as the ‘New Retail Age’. Their mission is to be a leader in a Continue reading
I attended the Domino’s Thought Leadership event last week to listen to a presentation about Domino’s new Pizza Mogul idea. Using the Pizza mogul website or app, Domino’s fans can create their dream pizza, sell and market it via their networks and earn between 25c to $4.50 or donate to the amount charity when someone buys Continue reading
It’s the technology that has the potential to make everyone a maker. 3D printing has been deemed as a game changer to the way we live and shop. The technology offers powerful possibilities for retailers in terms of customisation, distributed manufacturing and unleashing personal creativity. 3D printing is already being explored by some of Continue reading