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Brands that are dead on

November 15, 2012

Brands that are dead on

In BrandHook’s hometown of Melbourne, the laser tag game “Patient Zero” has just opened in an abandoned hospital on the outskirts of town.

The Patient Zero experience is described as “a fully immersive live action, real life, multiplayer, first person shooter, role-playing game”. Teams of six are paying $750.00 a pop to fight off hoards of flesh eating zombies by solving puzzles, collecting information and trying to “stay alive” with replica M4 machine guns.

Earlier this year the Patient Zero creators engaged the Australian based crowd-funding website to help them raise the capital required to kick start the project. News quickly exploded on social media sites, which resulted in 688 people donating $243,480; blitzing the original goal of $10,000.

This got us thinking about how as humans, we are constantly searching for new ways to excite and delight our senses. Experiences, both good and bad, can grab and hold our attention; creating deep and lasting associations that are often spoken about long after they’re over.

A successful brand realises the importance of mapping out the customer journey and creating touchpoints that are not only exciting, but also bring the brand to life through creating meaningful experiences.

At BrandHook we have been working on our customer journey mapping tool. If you survive the Zombie Apocalypse, we would love to show you how we can help to invigorate your brands touchpoints.



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