Design thinking and your brand

  Pip, the BrandHook fashionista, thinks of herself as a bit of a designer. She fondly remembers the orange lame and white jacket ensemble she designed for her year 11 formal. We often hear her telling anyone who will listen that she was “ahead of her time” and “everyone thought I looked ridiculous, but 6 Continue reading

Employers and younger employees are aligned. Why?

  Back in my dad’s day, a job was a job for life. He worked for the same company from when he was a fresh graduate to retirement over 40 years later. This got me thinking about whether the concept of a job for life exists in businesses today. And even if it does, is Continue reading

Why more women in the workforce is good for our GDP

  The key cabinet documents released this week by the National Archives of Australia tell the stories behind the Hawke government party room debates. Amongst all the great things he did (yes I am a labour voter and Hawkee fan), Prime Minister Hawke put in place the first affirmative action plan for women and crafted Continue reading

Big planes, big data and a big opportunity

  As many of our life experiences form the best of insights, it was when booking a trip back to London that got the BrandHook office thinking about how airlines could seize the initiative, embrace ‘big data’ properly and truly deliver a customer centric experience. I used to fly nearly exclusively with Qantas. I did Continue reading

Learning from an open planned office

It seems there is the ongoing debate about open planned and closed interior design spaces still raging. Having worked in both environments previously, I now find myself in a beautiful, modern, open planned work space that is the BrandHook office. What does open plan bring to our office? Let me give you some insight: Music Continue reading

The 10 principles to building a great brand

  At BrandHook we help brands discover their brand hook. Our approach is to follow the 10 BrandHook hook principles: Building on what is real: It is vital to start with the brand heritage to understand how to move it into the future. We recently spoke to the founder of a famous discount retailer who Continue reading

Brands that are dead on

In BrandHook’s hometown of Melbourne, the laser tag game “Patient Zero” has just opened in an abandoned hospital on the outskirts of town. The Patient Zero experience is described as “a fully immersive live action, real life, multiplayer, first person shooter, role-playing game”. Teams of six are paying $750.00 a pop to fight off hoards Continue reading

When a brand gets their social media strategy spot on

There’s so many examples of when brands get their social media strategy all wrong. There was Qantas – #QantasLuxury; Waitrose – #WaitroseReasons and; Target who recently failed when a mothers post about the inappropriateness of their children’s wear failed to get a reaction from the brand. Businesses either don’t seem to get it, don’t know Continue reading

Is choice too much?

As consumers, we’re constantly exposed to an array of new products – all seemingly vying for our attention and our dollar. In fact, it can sometimes feel as though those marketing folk couldn’t possibly come up with anything new … but somehow, they do. Some of you might be familiar with the concept that an Continue reading

The impact of being Tribal

  I have 2 passions in my life at the moment and they are my work and football (also my girlfriend, I should mention her). At BrandHook we are all about the people and since football is very much a people sport I have decided to combine the two. In Victoria and especially Melbourne, AFL Continue reading