The BrandHook Podcast: Closing The Gap Overview
November 18, 2015
The BrandHook Podcast: Closing The Gap Overview
The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what businesses are delivering. Over the series, we explored the seven key ways consumer behaviour has changed and what it means for marketers.
If you missed any episodes, or you’re new to Closing The Gap, scroll down for a complete list of all episodes with background info and audio.
To listen to the whole series at the BrandHook Soundcloud page click here or listen to us on iTunes here.
Closing the Gap Episode 11: Darryn Wallace on achieving marketing ROIIn the 11th and final episode of the Closing the Gap podcast series, business consultant and former Head Of Strategy for Asahi Beverages’ Darryn Wallace, chats about delivering a true ROI on marketing programs. The 7th and final way to Close the Gap with consumers is what Brandhook’s CEO, Pip Stocks, calls “Market-a-bling”: how marketers must prove their worth by delivering an ROI on all activities. Read more » Closing the Gap Episode 10: L’Oreal’s head of digital on consumer dislocationThe Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L’Oréal Australia and New Zealand. We chat about the sixth way to Close the Gap – Consumer Dis-Location – and how to find opportunities to break into someone’s purchase journey and awaken them out of autopilot behaviour. Read more » |
Closing the gap Episode 9: Heinz Australia CMO Sandra Arango on iterative collaborationThe guest for episode 9 of our Closing the Gap podcast series is Heinz Australia head of marketing, Sandra Arango, who talks about the sixth way to Close the Gap between business and consumers: Iterative collaboration Read more » |
Closing the gap Episode 8: John Broome on building an intuitive brand bondThe importance of building an intuitive bond with consumers is vital in this era of connected customers. In the eighth episode of the Closing the Gap podcast series, Kelloggs A/NZ marketing director, John Broome, talks about how the FMCG brand is endeavouring to do just that. Read more » |
Closing the Gap Episode 7 part 2: Dan Gregory on story doingIn this second part of the seventh episode of the Closing the Gap podcast series, The Impossible Institute’s Dan Gregory talks story doing, not just storytelling. Read more » |
Closing the gap Episode 7: Kristian Taylor Wood on digital storytellingIn the first part of the seventh episode of the Closing the Gap podcast series, we chat to acclaimed UK portrait photographer, Kristian Taylor Wood, about the importance of storytelling in understanding what consumers are doing in a digital world. Read more » |
Closing the Gap Episode 6: Understanding the customer journeyIn the sixth episode of the Closing the Gap series, in partnership with CMO, Pip Stocks talks to CEO of Publicis Australia, Andrew Baxter, on how to truly streamline the customer journey.Read more » |
Closing the Gap Episode 5: How to build a consumer practiceBuilding a truly consumer-centric business isn’t easy. In the fifth episode of the Closing the Gap series, Pip Stocks talks to Madeleine Morgan, a seasoned restaurant manager currently at Rockpool in Melbourne. Read more » |
Closing the Gap Episode 4: What a decrease in customer loyalty means for your brandIn the fourth episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Carolyn Bendall, the head of marketing for ANZ. Read more » |
Closing the Gap Episode 3: How social recommendations are influencing brand engagementIn the third episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Genevieve Elliot, the head of data and customer strategy at Vicinity Centres, formerly known as Federation Centres. Read more » |
Closing the Gap Episode 2: How Brompton Bikes sees co-creation with customersIn this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes and how the digital transformation is encouraging consumers to create their own solutions. Read more » |
Closing the Gap Episode 1: Why digital transformation is a matter of business survivalBrandHook has partnered with CMO magazine on a new podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver. Episode one features Mark Cameron, CEO of customer experience and innovation consultancy W3 Digital. Read more » |
Closing the gap: BrandHook’s ways of working driving brand and consumer relationshipsDigital transformation is now a matter of business survival. To help, Brandhook looks into how brands can close the gap between their brand and modern consumer expectations. Read more » |
